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Piletilevi advertising terms & prices

VAT rate increase

As of January 1, the VAT rate will increase up to 22% and this change will be automatically applied into the Piletilevi system. It means that the invoices issued will have the correct VAT rate, but fare itself will not change as a result of this increase. If you would like to change the ticket price for your event, please contact your project manager or make the following change to the program. Tickets booked in 2023 should be redeemed in 2023 or rebooked with new invoice issued in 2024.


All the prices listed below do not include VAT. VAT is going to be added according to the Estonian Law.

Seasonal coefficient to be applied to the rates listed below: 

in january and september - 1,0
in february, march, april, august and october - 1,0
in may, june, july, november and december - 1,2


PILETILEVI WEBSITE BANNERS

1. Header carousel banner on main page
The banner is displayed in a rotating manner on the main page of the website. Carousel banners now also being displayed on all subpages of events categories, which increases in times banners number of views.

Each banner is displayed for 5 seconds. Maximum number of banners - 8.

Format: .jpg or .png
Dimensions: 2000 рх x 484 рх (please leave at the bottom of the banner free from the text space with a height of 30 px minimum to avoid texts become covered by the website design elements). 
For mobile devices dimensions are 1080 px x 1080 px.

On Estonian, English and Finnish site weekly cost of 1 banner is 600 €
On Russian site weekly cost of 1 banner is 200 € (since 01.10.2023 - 300 €)

 

 
2. Recommended events module
The module is displayed on the main page of the website and consists of few rows with 4 events per row. Each cell of the module shows the event poster and its basic information taken from our ticket sales system.

Format: .jpg or .png
Dimensions: 555 px x 800 px (aspect ratio 1:1,45)

On Estonian, English and Finnish site weekly cost of 1 banner is 300 €
On Russian site weekly cost of 1 banner is 200 € 


 
3. Pop-up banner
The banner is displayed on the main page in the center of the screen. Each website user sees the banner only once. Only one promoter's banner can be displayed within a day.

Format: .jpg or .png
Dimensions: 500 px x 500 px

On Estonian, English and Finnish site daily cost of 1 banner is 300 €
On Russian site daily cost of 1 banner is 150 € 


 
4. Scroller
The banner is displayed at the bottom of the main page as well as of all subpages of the website. Banner moves with a low speed from the right to left. It remains visible at the bottom of the screen while scrolling the webpage vertically. Each website user sees the banner only once. Only one promoter's banner can be displayed within a day.

Format: .jpg or .png
Dimensions for desktop: 800 px x 35 px
Dimensions for mobile: 800 px x 100 px

On Estonian, English and Finnish site daily cost of 1 banner in desktop version is 150 €
On Russian site daily cost of 1 banner in desktop version is 100 € 

On Estonian, English and Finnish site daily cost of 1 banner in mobile version is 1200 €
On Russian site daily cost of 1 banner in mobile version is 600 € 

 

WEEKLY NEWSLETTER PILETIPOST

PiletiPost – weekly sent out Piletilevi electronic newsletter. It shares information about actual cultural events happening in and around Estonia. Every Wednesday the newsletter is being sent to over 130 000 e-mail addresses, separately in Estonian and Russian languages. 

In the newsletter layout there is up to five main news at the upper part of it. These are with a bigger artwork and more detailed description (up to 400 characters). 

Main news block is followed by so-called Category I section consisiting of smaller poster and events basic information (act name / production title, date and venue).

The layout example can be seen here

EST newsletter pricing
- Main news I - 400 €
- Main news II - 300 €
- Main news III - 200 €
- Main news IV-V - 150 €
- Category I  - 70 €

RUS newsletter pricing
- Main news I - 250 €
- Main news II - 200 €
- Main news III - 150 €
- Category I  - 70 €

The cost is shown for one week.

Promoter can also order a special theme- or event-based newsletter. With a special newsletter it is also possible to conduct for its subscribers a special tickets pre-sale for a particular event. Special newsletter example can be found here.

Special newsletter cost for Estonian-speaking audience 900 €, for Russian-speaking - 600 €.

Main news artwork dimensions: 800 рх x 400 px. Format: .jpg or .png. Text length - up to 400 characters.

Posters for events in Category I will be taken from our ticket sales system (555 px x 800 px). Category I event title displayed in the newsletter should fit onto two lines in a mobile view (approx. 20 characters). The final version of the title is being set by Piletilevi marketing person. 


 

VIDEOSCREENS AT PILETILEVI SALES POINTS

In addition to online-advertisement there is also possible to use videoscreens at Piletilevi 66 bigger sales points around Estonia.

Frequency of the representation is once in 3 minutes / per screen. That way we can guarantee 14 400 showings per day and more than 100 000 showings per week. Number of spots are limited.

Advertisement can be placed as a video clip without sound in .mp4 format. Length of the spot can be 10 or 20 seconds. Dimensions - 1920 px x 1080 px.

Or as a static visual with the same dimensions 1920 px x 1080 px in format of .jpg or .png. Static visual will be also shown with the same length of 10 or 20 seconds. 

Weekly cost of one 10 seconds-long video clip or image - 180 €.
Weekly cost of one 20 seconds-long video clip or image - 360 €.

The price also includes videoscreens at Circle K petrol stations.
 

VIDEOSCREENS AT CIRCLE K PETROL STATIONS

Advertisement can be also placed on videomonitors in 59 Circle K petrol stations around Estonia. 

Spots are displayed in the cycles of 5 minutes. That way we can guarantee 17 000 showings in period of 24 hours and around 119 000 showings per week. By buying two or more advertising spaces you enlarge the amount of times the advert is displayed.

Advertisement can be placed as a video clip without sound in .mp4 format. Length of the spot is 10 seconds. Dimensions - 1920 px x 1080 px.

Or as a static visual with the same dimensions 1920 px x 1080 px in format of .jpg or .png. Static visual will be also shown within 10 seconds. 

Weekly cost of one 10 seconds-long video clip or image - 180 €.
Weekly cost of one 20 seconds-long video clip or image - 360 €.

The price also includes videoscreens at Piletilevi sales point.
 

TICKET

Depending on the event type around 90% of all tickets are nowadays sold electronically in PDF-ticket format.

Promoter can use his event(s) ticket for his other events advertisement placement. Let your customers know about other act you are promoting.

In accordance with the agreement, 1/2 of the ticket lower part belongs to AS Piletilevi Group and another 1/2 to Promoter - in case there is an intention to use it for advertisement.  In case an event takes place at Alexela Concert Hall, 1/4 belongs to AS Piletilevi Group, 1/4 to AS Tallinna Kontserdimaja and 1/2 to Promoter.

Dimensions of the module 1879 px x 1230 px. In case an event takes place at Alexela Concert Hall, dimensions will be - 1879 px х  615 px.
Format .jpg or .png

This advertisement is free of charge. 

Please contact your project manager to place an advertisement on your event ticket.

 

 

META FACEBOOK / INSTAGRAM ADS AND TICKETS GIVEAWAYS

More than 100 000 people follow Piletilevi on our Estonian and Russian pages on Facebook. According to surveys in total of 700 000 people in Estonia have an account in this social network.

We help to create cost-effective marketing through Piletilevi page on Facebook. Campaign goals can be set accordingly to promoters needs - either getting more clicks, getting more exposure, promoting ticket giveaways or boosting event posts. Audience can be targeted upon selected parameters - age, sex, location, interests etc. Potential ticket buyers are being directled straight to the event page on Piletilevi website.

Static visuals dimensions:
1080 px x 1080 px
1200 px х 628 px
1080 px х 1920 px

Format .jpg or .png 

Video spots can be used as well.

Campaing budget starting from 20 € per day

Coat of the campaign set-up is 115 €

 

Tickets giveaways
There is also possible to condust tickets giveawas on our Facebook page. Giveaways being launched on Mondays, Wednesdays and Fridays and last for two days. To participate a person needs to answer a simple question. Winner being announced by Piletilevi marketing person. Tickets are provided by the event promoter. Minimum recommended ammout of tickets for one giveaway is 2 x 2.  

Visual dimensions 1080 px x 1080 px.
Format .jpg or .png
In text on the visual please put only act name or show production title.

Cost of one giveaway on Estonian page - 75 €.
Cost of one giveaway on Russian page - 50 €.

   
 

GOOGLE ADS: DISPLAY, YOUTUBE, SEARCH

Google partner websites network in Estonia consists of major part of local news and entertainment portals and other prominent webpages.

We help to create cost-effective marketing through Piletilevi page in Google network. Campaign goals can be set accordingly to promoters needs - either getting more clicks or getting more exposure. Audience can be targeted upon selected parameters - age, sex, location, interests etc. Potential ticket buyers are being directled straight to the event page on  Piletilevi website. Advertisement can be done both on desktop and mobile devices. 

Banners dimensions
300 px x 250 px
728 px x 90 px
160 px x 600 px
300 px x 600 px
580 px x 400 px

Dimensions for mobile version
320 px x 50 px
320 px x 100 px

Format .jpg or .gif or .png

NB! Maximum weight of the file is 150kB

Campaing budget starting from 20 € per day

Coat of the campaign set-up is 115 €



NB! All the prices listed above do not include VAT. VAT 20% is going to be added according to the Estonian Law.

 

ADVERTISING TERMS AND CONDITIONS

1. Advertising materials must display Piletilevi, using the logo or text, as the company providing the ticketing service.
2. Advertising materials must be sent to Piletilevi three working days before the start of the campaign. In the event of a delay, Piletilevi has the right to cancel the reservation and demand compensation of up to 50% of the price of the reserved advertisement (service) according to the price list.
3. Piletilevi is not obligated to provide the advertising service if the advertisements have not been presented in a format accepted by Piletilevi and/or are not in line with the Language Act or the Advertising Act in force in the Republic of Estonia.
4. Advertising materials which do not comply with the requirements of the Advertising Act or Language Act in force in Estonia or which mention other companies or persons providing ticketing services in addition to Piletilevi, are not be accepted.
5. Piletilevi reserves the right to refuse making a reservation for an advertisement space.
6. Piletilevi reserves the right to make changes to the price list.


CANCELLATION OF ADVERTISEMENT SPACES

AS Piletilevi Group must be notified of the wish to cancel an advertising order in writing at least 7 working days before the advertisement is broadcast. If you wish to cancel an advertising order with shorter notice, you must pay 80% of the price of the ordered advertisement according to the price list.  

ORDERING ADVERTISEMENT AND ADDITIONAL INFORMATION

 Hanna Jõgishanna@piletilevi.ee+372 6659537
 Kert Ritsokert@piletilevi.ee+372 6659531
 Elena Orroelena@piletilevi.ee+372 6659530
 Maria Daniševskajamaria@piletilevi.ee+372 6653059

Send advertising materials to myyk@piletilevi.ee

 

 

 

 

 

 

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