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For Promoter
 
EFFECTIVE ADVERTISEMENT FOR
YOUR EVENT IN GOOGLE ADWORDS
 
 
We will increase your ticket sales
 
I want to try Google AdWords
 
 
 
How does Google AdWords market your event?
 
 
 
 
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1. Analysis
 
We will develop a strategy for your advertisement
 
 
 
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2. Ad banners
 
We will create 14 ad banners for your event 
 
 
 
 
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3. Adjusting
 
We will give your ad a professional adjusting
 
 
 
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4. Exposure
 
We will widely display your ad on the internet
 
 
 
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5. Sales
 
Your ticket sales
start now!
 
 
 
Who should I trust with ticket sales?
 
 
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Yourself - the amount of money and time required for acquiring experience and knowledge.
 
Advertising company - good result thanks to their internet advertising experience.
 
Piletilevi - our experience in advertising events online and our client base are sure to guarantee a good outcome.
 
 
 
Where will your ad be shown?
 
 
We will show your event ad to targeted internet users in Estonia
on all the websites that they visit.

Ad banners will be placed on popular local and international websites.

We will make sure that your event will be visible
as much as possible!
 
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Samples of possible websites:
 
 
 
www.okidoki.ee
 
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www.ohtuleht.ee
 
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www.vecherka.ee
 
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www.mobile.de
 
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www.youtube.com
 
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www.buduaar.ee
 
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www.postimees.ee
 
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www.adme.ru
 
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www.ebay.com
 
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Your ad being shown on leading Estonian websites is not guaranteed and
depends on the specific site’s policies.
 
Over 100 million other sites that your clients visit! 
 
 
 
What kinds of events is Google AdWords suitable for?
 
 
 
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FESTIVALS
Google AdWords as part of a bigger advertising campaign
 
 
For large festival type events, Google AdWords is part of a powerful ad campaign. AdWords gathers up the audience that has already been warmed up by other ad channels, guides them towards ticket sales, and draws in a new audience that hasn’t seen the ads on other websites.
 
 
 
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POP STAR CONCERTS
Google AdWords is often better than other ads.
 
 
Advertising the concerts of famous stars with Google AdWords generates huge ticket sales. Often times, the organiser decides to increase the ad budget for internet ads and decrease ads on TV, radio and in the streets. 
 
 
 
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CLASSICAL MUSIC CONCERTS
 
 
Classical music, like other types of music, needs good advertising support. Google AdWords is the optimal solution for reaching your target audience.
 
 
 
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THEATRE PERFORMANCES
 
 
In our country, theatregoers find out about your events online. People interested in theatre will see information about your event on all websites that they visit.
 
 
 
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CHILDREN’S EVENTS
 
 
Google AdWords is a great tool for selling tickets to storytelling events, children’s theatre and various shows.
 
 
 
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SPORTS EVENTS
 
 
Sports events are widely followed in our country. Google AdWords helps to gather the target audience and invite them to your sports event.
 
 
 
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CLUB EVENTS
 
 
Google AdWords is used successfully to sell tickets to events in night clubs. We can catch target users on the websites they visit and remind them of concerts and performers at the right time.
 
 
 
Use Google AdWords:
 
 
 
 
SINGLE EVENT
 
 
Google AdWords is ideally suited for advertising a single event. Google AdWords will show information about your event to tens of thousands of internet users.
 
 
 
 
RECURRING EVENTS
Google AdWords will remember your audience.
 
 
Often times, organisers organise concerts that are held again from year to year. When advertising with Google AdWords, we will gather up the public for the organiser and use the information again the following year. As a result, ticket sales for the next concert will have a running start, tickets will sell faster and advertising budgets will be economised.
 
 
 
 
CONCERT TOUR IN SEVERAL COUNTRIES
 
 
Tours are often organised in all three Baltic States. Google AdWords can help you effectively advertise in different regions. For example, 80-100% of tickets are sold to a show in more than 20 cities in Estonia, Latvia and Lithuania. The advertising campaign is run from Tallinn.
 
 
 
Google AdWords packages
 
 Period  240€ + km  360€ + km  640€ + km
Duration  2 weeks  3 weeks  4 weeks
 Clicks  550  1050  1550
 Exposure  275 000  525 000  775 000
 Ad banners  14  14  14
 Banner type  Statistic JPG  Statistic JPG Dynamic HTML5
 Advertisement
 TEXT+
 -  Yes  Yes
 YouTube video  -  -  Yes
 
NB! “Custom package”
           
Less than 10 days left until the concert?

Or would you like more advertisement than 640+km?

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Then order the “ Custom package ” and we will find the best solution for you. 
Order advertisement right now!
 
 
Clicks              
Minimum number of clicks on your ad and redirects to the website. 
 
 
Exposure
The minimum number of times your ad is viewed. 
 
 
Ad banners
You will have 14 different banner formats for wide-scale exposure on different websites.
 
 
Statistic JPG ad banners
The most widespread type of banner online. Used by many advertisers.
 
 
Dynamic HTML5 banners
A new ad banner format that came into use in 2015. Its main feature is a moving image, which attracts more attention and leads to more clicks.
 
 
TEXT + (native format)
A form of text advertising that is spread across websites as their “own” text, so that the client doesn’t even realise that it is an ad. The appearance of this text depends on the design of the website where they are displayed.
 
 
YOUTUBE ads (video) *
AdWords is a great tool for creating an efficient ad campaign for your video clips. The ad will be shown on YouTube and the websites of partners that can accommodate video formats. This is a video setting either at the beginning, middle or end of a clip.
* To use this feature, you will need an already completed video clip. If you don’t have one, then the video ad budget will be used on banners.
 
 
Own ad banners
You can also give us your ad banners. The discount for packages one and two is 10 euros and 45 euros for package three. The discount also applies to a repeated order for the same concert.
 
 
Several concerts at once
If you have more than one concert coming up, choose the custom package and enter your specifications in the comment box. We will send you our best offer.
 
 
 
When you use Google AdWords advertisement,
you get the following:
 
  • A good sales impulse for your event 
  • Visibility for Your concert on the entire market
  • A report of works completed
  • An overview of how your tickets are sold
 
 
Download the order form and send it to your project manager at Piletilevi
 
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